IN 2011 Donald Trump opted not to run for president (even though, naturally, he knew he would win) because he loved business and was having too much fun on television. Four years later, he launched his first presidential bid with a shameful tirade against Mexican immigrants, saying “they are bringing drugs, they are bringing crime, they’re rapists and some, I assume, are good people”. Unsurprisingly, on June 29th this cost him his TV career at NBC and turned his Miss Universe business into a bedraggled mess. It looks likely, more generally, to hurt the Trump brand, on which he has just put a stonking $3.3 billion valuation (26 times the brand value Forbes, a business magazine, ascribes to him).
Evidently Mr Trump does not think it will. Since launching his bid for the Republican nomination on June 16th Mr Trump has ratcheted up the rhetoric about the threats from Mexico and its immigrants, apparently believing this plays well with the white, anti-trade crowd he courts politically. In business, he may feel he can emerge stronger, too. The man who has built his property and media empire...Continue reading
Source :Business and finance http://ift.tt/1NvfCD1
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