IT MIGHT sound like the name of an imaginary firm designed by the characters on “Sesame Street”, a popular children’s programme, but on August 10th Google’s founders announced that they have chosen to rename their firm “Alphabet Inc.” In recent years Google, the giant internet firm, has started to look like its own Alphabet soup of different businesses, as it has expanded beyond its core business in online-search advertising to invest in building self-driving cars, wearable devices, smart cities and other ambitious but unprofitable projects. The new corporate structure could help streamline Google’s businesses and make shareholders calmer about how much Google is spending on its “moonshot” projects. Alphabet will serve as a holding company for the new Google, which will comprise all its advertising and internet businesses, such as YouTube, while other business units will run separately under Alphabet.
Google, which has built an extremely profitable internet business by serving up instantaneous search results that people want and then selling advertising space alongside them, is not so forthcoming when it comes to details about its own business. For example,...Continue reading
Source :Business and finance http://ift.tt/1J9oBvH
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