mercredi 23 mars 2016

Pink Tartan tests see-now/buy-now model currently disrupting fashion industry

Pink Tartan

In an era where smartphones, social media and live streaming fuel the desire for immediate gratification, the fashion world is undergoing a major disruption, with Canadian designer Pink Tartan the latest to join the likes of Burberry and Tom Ford in adopting a see-now/buy-now model for introducing new collections.

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