IMAGINE you are in a room with the boss of a big American airline, and he asks you where he should invest the company’s resources in the coming year. What would you tell him?
Airlines for America, an industry group, asked this question to flyers from the United States in a survey released last week, and they overwhelmingly chose “onboard comfort” as the top priority. In the same survey, when asked to rank the importance of various in-flight factors, the number one choice by far was “legroom/seat comfort”, selected by 89% of respondents who flew at some point in 2015 (see chart).
That should come as no surprise in a time of ever-shrinking seats, when Congress regularly considers (and just as regularly rejects) legislation to mandate a minimum legroom standard. But when asked how they actually make their travel decisions, those same respondents said it came down to money. “Total travel price” was ranked as important by 86% of those who flew in 2015, more than any other factor. The next three most-cited factors were airline schedule...Continue reading
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